In today's fast-paced digital world, parents face the constant challenge of balancing demanding work schedules with quality family time. This often results in children spending increased hours in front of screens, missing out on the enriching experiences of creative and tactile play.
Introducing Play@Home, a transformative service design project aimed at addressing this very challenge. Play@Home is a monthly subscription service that delivers creative building kits crafted from recycled wooden furniture directly to your doorstep. These eco-friendly kits are designed to ignite your child's imagination, providing a refreshing alternative to digital entertainment.
With Play@Home, parents can effortlessly engage their children in meaningful, hands-on activities that evolve with their dynamic interests. Our subscription service not only fosters creativity and sustainable play but also offers the convenience of returns for discounts, ensuring your home remains clutter-free.
Join us in redefining playtime with Play@Home, where every kit is an opportunity for inspiration and joy, creating lasting memories while promoting environmental consciousness.
Persona
Kid
Name: Aaron Lim
Age: 6 years old
Gender: Male
Background, family, children, relatives: Singapore citizen Chinese
Leisure activities:
Soccer, Lego, Folding paper planes, Arts and crafts
Frustrations:
Academic Struggles
Friendships
Peer pressure
Parent
Name: Cynthia Lim
Age: 39 years old
Gender: Female
Background, family, children, relatives: Singapore citizen Chinese
Job Role and Occupation: Human resource
Leisure activities:
Love to hike, go on walks, knit, and cooking.
Frustrations:
Work-life balance
Lack of support
Balancing Responsibilities
Pain Points Summary
Due to their demanding work schedules and life's exhaustion, parents are increasingly resorting to electronic devices to keep their children entertained and engaged.
This has led to children becoming more deeply immersed in screen-based activities.
Our Solution
Let's delve into our service:
1. Delivered to their homes
Play is at home: To solve convenience. We bring the play right to your home, ensuring:
- Direct solutions for users
- Guaranteed Convenience
- No added parental fatigue
Play is at home: To solve convenience. We bring the play right to your home, ensuring:
- Direct solutions for users
- Guaranteed Convenience
- No added parental fatigue
2. Keeping up with children’s interests: We understand how quickly children's interests can shift. To address this, we've introduced a subscription-based service:
- We regularly send different or new components
- This expands the range of structures they can create
- It keeps our offering in sync with their evolving interests.
- We regularly send different or new components
- This expands the range of structures they can create
- It keeps our offering in sync with their evolving interests.
3. About Product Itself: To stay true to our concept and brand, we've opted to provide a scaled-down version of our play space products. And just like the play space products, it would be made from unwanted wooden furniture.
side note: Considering the ever-changing interests of children, we anticipate that our play products might accumulate. So, if the child loses interest, parents have the option to return a set. This return will contribute to a discount on your next month's subscription.
Conclusion
Parents no longer need to rely on screen activities to engage their energetic children.
They can access a service that not only supports their child's development through play but also keep up with their high levels of engagement.
This service is flexible and allows parents to join in the play whenever they are capable, providing opportunities for parent-child interaction even when parents are less tired.
